The Opportunity
Past members already know the gym, know the brand, and have already overcome the hardest step once before. But if follow-up is inconsistent, many never come back.
Lapsed members already know Ultraflex and are easier to re-engage than completely cold prospects.
A free pass and a natural conversation create an easy route back in without pressure.
A shared reactivation flow could support gyms more consistently while still benefiting each location locally.
How It Works
A warm, personal outreach — not a blast email, not a cold call. The conversation handles the initial engagement so local teams only deal with people ready to visit.
Personal Outreach
Each past member is contacted by name, referencing their previous connection to the gym.
Objections Handled
Common hesitations are addressed naturally, without pressure or extra admin for the gym team.
Free Pass Offered
A free 3-day pass gives interested members a low-friction reason to walk back through the door.
Visit Confirmed
Only once a day and time are agreed does the visit need handing over to the team.
See A Live Example
In this example, you’re Dave — a lapsed member of Ultra Flex Derby. See how the conversation opens, responds to replies, and guides the person toward booking a visit.
Try saying you’re not sure, ask about the gym, or push back — see how it responds.
Opens in a new tab — no login required
What’s Included
A simple reactivation setup tailored to the gym, with the aim of creating a more consistent process for reconnecting with lapsed members.
Built For The Gym
Every campaign can be set up around the gym’s name, offer, and local welcome process.
Qualified Visits Only
The aim is that local teams only hear about people who have confirmed a visit intention.
Pilot-Friendly
This could be tested lightly first before deciding whether a wider rollout is worthwhile.
Talk To Us
If useful, this concept could be discussed further as a small pilot approach rather than a full rollout from day one.
Flowstate Ventures 